Sultan Kermally Gurus on Marketing

ISBN 13: 9781854182432

Gurus on Marketing

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9781854182432: Gurus on Marketing

one stop résumé of the major gurus who have had a critical influence on marketing thinking and development.

This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight.

He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they've been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.

The gurus covered in detail include:
Peter Drucker
Theodore Levitt
Michael Porter
Philip Kotler
Tom Peters
George Day
Jagdish Sheth
Thomas Nagle

"synopsis" may belong to another edition of this title.

About the Author:

Sultan Kermally is a 'Chartered Marketer' and Fellow of the Chartered Institute of Marketing. He has degrees in Economics, Sociology and Law and Diplomas in Marketing and Finance and Accounting.

"About this title" may belong to another edition of this title.

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Book Description Thorogood, United Kingdom, 2004. Paperback. Book Condition: New. Language: English . Brand New Book. one stop resume of the major gurus who have had a critical influence on marketing thinking and development.This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It s enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight.He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they ve been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.The gurus covered in detail include: Peter DruckerTheodore LevittMichael PorterPhilip KotlerTom PetersGeorge DayJagdish ShethThomas Nagle. Bookseller Inventory # AAJ9781854182432

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Book Description Thorogood, United Kingdom, 2004. Paperback. Book Condition: New. Language: English . Brand New Book. one stop resume of the major gurus who have had a critical influence on marketing thinking and development.This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It s enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight.He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they ve been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.The gurus covered in detail include: Peter DruckerTheodore LevittMichael PorterPhilip KotlerTom PetersGeorge DayJagdish ShethThomas Nagle. Bookseller Inventory # AAJ9781854182432

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Book Description Thorogood. Paperback. Book Condition: new. BRAND NEW, Gurus on Marketing, Sultan Kermally, one stop resume of the major gurus who have had a critical influence on marketing thinking and development.This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight.He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they've been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.The gurus covered in detail include: Peter DruckerTheodore LevittMichael PorterPhilip KotlerTom PetersGeorge DayJagdish ShethThomas Nagle". Bookseller Inventory # B9781854182432

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Book Description 2004. Paperback. Book Condition: New. Paperback. one stop resume of the major gurus who have had a critical influence on marketing thinking and development.This is much more than just a series of summaries, Sultan has worked directly wit.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 162 pages. 0.336. Bookseller Inventory # 9781854182432

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Book Description Thorogood, United Kingdom, 2004. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. one stop resume of the major gurus who have had a critical influence on marketing thinking and development.This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It s enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight.He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they ve been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.The gurus covered in detail include: Peter DruckerTheodore LevittMichael PorterPhilip KotlerTom PetersGeorge DayJagdish ShethThomas Nagle. Bookseller Inventory # BTE9781854182432

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