The Manager's Guide to Competitive Marketing Strategies - Softcover

Paley, Norton

Softcover

ISBN 10: 1854183656 ISBN 13: 9781854183651

Publisher: Thorogood, 2006

Synopsis

The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.

Key features
* Over 60 real life case studies reflecting topical issues of concern in today's climate
* A new 4-step technique to segment markets with greater precision
* Techniques for installing a competitive intelligence system and applying market research techniques effectively
* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies
* Step by step guidelines on how to write a Strategic Marketing Plan with a detailed example

Case studies include:
Positioning a product to gain ground against market leaders
Reviving a business for a new burst of growth after a period of no-growth
Energising a product line plagued by missed opportunities
Manoeuvering around competitors when trapped in a weak position
Assessing corporate culture and turning it into competitive advantage

New sections on:
Business intelligence · CRM · Leadership · Corporate culture

About this title

About the Author

Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.

Review

"The ultimate weapon in helping a company increase market share."

“Norton Paley’s insights on anticipating and outflanking the competition could prove invaluable to a manager facing key decisions.”

“He couples new age business examples with time-proven theory, tactics and strategies to give a clear blueprint for success in an ever-changing world.”

“Perfectly positioned to help managers...to prepare them for the disruptive changes that come with growth, and to give them the tools to manage those changes successfully.”

Edition details

• Publisher: Thorogood
• Publication date: 2006
• ISBN 10: 1854183656
• ISBN 13: 9781854183651
• Binding: Paperback
• Language: English
• Edition number: 3
• Number of pages: 460