How They Started: How 30 Good Ideas Became Great Businesses - Softcover

Lester, David

Softcover

ISBN 10: 1854584006 ISBN 13: 9781854584007

Publisher: Crimson Publishing, 2007

Synopsis

Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them.
This book is about 30 people like you. They all had an idea, and went on to start a business. From Innocent to Cobra to Dreams to Dyson, we reveal how some of the biggest household names businesses got of the ground, and those very first steps taken by their founders.
Answering questions such as:

• What happened first?
• How did they choose the name?
• How much did it cost to set up?
• Where did they find suppliers?
• How did they get their first customers?
• What problems did they run into?

About this title

From the Inside Flap:

David's own experience and contents have helped him delve deeper into how each business featured here started, and what its issues were. This means that this is a book about what it was really like - not just the glossy, everything was rosy version.

From the Back Cover:

"Supermarkets don't even return your calls at first, then they say no and then if you are persistent you get a chance " Richard Reed, innocent Drinks.

About this edition

• Publisher: Crimson Publishing
• Publication date: 2007
• ISBN 10: 1854584006
• ISBN 13: 9781854584007
• Binding: Paperback
• Number of pages: 256