In today's increasingly competitive market places, people have a choice. They can buy from the 'me too's' or they can buy from the market leaders. This text argues that in a world full of mediocrity it only takes a five per cent difference from the competition to stand out.
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Robert spent five years running training and consultancy programmes for entrepreneurial businesses. Running his own consultancy since 1998, he is one of the UK's best-known and sought-after speakers on marketing and entrepreneurship.
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