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Synopsis
A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable.
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About the Author
Robert spent five years running training and consultancy programmes for entrepreneurial businesses. Running his own consultancy since 1998, he is one of the UK's best-known and sought-after speakers on marketing and entrepreneurship.
"About this title" may belong to another edition of this title.
- PublisherPortfolio
- Publication date2007
- ISBN 10 1854584049
- ISBN 13 9781854584045
- BindingPaperback
- LanguageEnglish
- Number of pages224
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Bright Marketing: Why Should People Bother to Buy from You?
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Crimson Publishing, 2007
ISBN 10: 1854584049
ISBN 13: 9781854584045
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