Bright Marketing for Small Business: Make Your Business Stand Out From the Crowd (Startups)

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9781854585622: Bright Marketing for Small Business: Make Your Business Stand Out From the Crowd (Startups)
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A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable.

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About the Author:

Robert spent five years running training and consultancy programmes for entrepreneurial businesses. Running his own consultancy since 1998, he is one of the UK's best-known and sought-after speakers on marketing and entrepreneurship.

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9781854584045: Bright Marketing: Why Should People Bother to Buy from You?

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ISBN 10:  1854584049 ISBN 13:  9781854584045
Publisher: Portfolio, 2007
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Book Description Crimson Publishing, United Kingdom, 2011. Paperback. Condition: New. 2nd edition. Language: English . Brand New Book. Look at your business through the eyes of your customer. Why should people bother to buy from you when they can buy from the competition? How can your marketing reach out to your customers? And what makes your business different from the rest? As a small business owner these are questions you will have to be able to answer confidently and assertively to make your business a success. You probably won t be the person marketing the product, but you are the person who best understands your business and your sales proposition and you need to ensure your marketing activity is aligned to your business plan. Bright Marketing for Small Business understands this and gives company owners and directors confidence to implement a hooked up marketing plan from research to sales. Author Robert Craven helps you pinpoint: * Who you want to be communicating with (your target audience) * What method of communication is most suitable (email, letter, phone call, Twitter?) * What your message should be (your sales proposition) Remember, in today s increasingly competitive marketplaces, people have a choice. They can buy from the me too mediocrity or they can buy from the market leaders. Whether you trade locally, regionally, nationally or internationally, Bright Marketing for Small Business helps you look at your business through the eyes of your customer and put yourself ahead of the competition. Robert Craven has an extensive and practical experience of business marketing and currently the managing director of the Directors Centre, Robert writes in an informal style which makes Bright Marketing both practical and inspiring. Seller Inventory # AA99781854585622

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Book Description Crimson Publishing, United Kingdom, 2011. Paperback. Condition: New. 2nd edition. Language: English . Brand New Book. Look at your business through the eyes of your customer. Why should people bother to buy from you when they can buy from the competition? How can your marketing reach out to your customers? And what makes your business different from the rest? As a small business owner these are questions you will have to be able to answer confidently and assertively to make your business a success. You probably won t be the person marketing the product, but you are the person who best understands your business and your sales proposition and you need to ensure your marketing activity is aligned to your business plan. Bright Marketing for Small Business understands this and gives company owners and directors confidence to implement a hooked up marketing plan from research to sales. Author Robert Craven helps you pinpoint: * Who you want to be communicating with (your target audience) * What method of communication is most suitable (email, letter, phone call, Twitter?) * What your message should be (your sales proposition) Remember, in today s increasingly competitive marketplaces, people have a choice. They can buy from the me too mediocrity or they can buy from the market leaders. Whether you trade locally, regionally, nationally or internationally, Bright Marketing for Small Business helps you look at your business through the eyes of your customer and put yourself ahead of the competition. Robert Craven has an extensive and practical experience of business marketing and currently the managing director of the Directors Centre, Robert writes in an informal style which makes Bright Marketing both practical and inspiring. Seller Inventory # AA99781854585622

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Book Description 2011. Paperback. Condition: New. 2nd. Paperback. Second edition. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 176 pages. 0.260. Seller Inventory # 9781854585622

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Book Description 2011. Paperback. Condition: New. 2nd. Paperback. Second edition. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 176 pages. 0.260. Seller Inventory # 9781854585622

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