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This book develops new methods of measuring competitiveness and applies these to 18 case studies of British product markets. These methods have a foundation in consumer choice theory and discrete choice methodology, and are able to distinguish whether products are competitive by virtue of their price or quality (or both). The first part of the book surveys existing methods of measuring compeitiveness and describes these new methods, linking them to probit and logit discrete choice models. The second part of the book describes the case studies, which are taken from consumer durables markets (white goods and brown goods), cars and bicycles and several other markets.
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- PublisherAvebury
- Publication date1992
- ISBN 10 1856283283
- ISBN 13 9781856283281
- BindingHardcover
- Number of pages205
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Measuring Price and Quality Competitiveness: A Study of Eighteen British Product Markets
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781856283281. Seller Inventory # 7079415
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