One Off: Independent Retail Design

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9781856695190: One Off: Independent Retail Design
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The urge to create an individualized shopping experience is a major trend around the world, such that a new generation of independent shops has grown up. These are mostly small, and are setting up against the odds, so that they have to make a special effort with their exteriors, interiors, and branding to lure in customers. Some are a triumph of ingenuity on a lowbudget, while others are as glamorous as their big-name counterparts. Some interiors and graphics are created by professional designers, others by the owners themselves.

In fact, this trend is now so widespread that the corporate retailers who sparked the reaction in the first place are getting in on the act, commissioning one-off outlets and short-term guerrilla stores to appeal to a more savvy, funky young clientele. One-Off is the first book to address this important retail trend. It covers food, home and lifestyle, fashion and accessories, random gems, and pretenders and guerrilla stores.

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About the Author:

Clare Dowdy is a freelance writer and journalist. She writes for Wallpaper*, Financial Times, and other journals and is the author of Beyond Logos (2003).

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9780789209603: Independent Retail Design: One Off

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ISBN 10:  0789209608 ISBN 13:  9780789209603
Publisher: Abbeville Pr, 2008
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Book Description Laurence King Publishing, United Kingdom, 2008. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The urge to create an individualized shopping experience is a major trend around the world. A new generation of independent shops has grown up. These are mostly small, and are setting up against the odds, so that they have to make an effort with their exteriors, interiors and branding to lure in customers. Some such shops are a triumph of ingenuity on a low budget, while other one-off outlets are as glamorous as their big-name counterparts. Some interiors and graphics are created by professional designers, others by the owners themselves. In fact, this trend is now so widespread that the corporate retailers who sparked the reaction in the first place are getting in on the act, commissioning one-off outlets and short-term guerrilla stores to appeal to a more savvy, funky young clientele. One-Off is the first book to address this important retail trend. It covers food, home and lifestyle, fashion and accessories, random gems and pretenders and guerrilla stores. Seller Inventory # BTE9781856695190

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