Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.
"synopsis" may belong to another edition of this title.
Harriet Posner is an Associate Lecturer in Fashion Business and Marketing at the London College of Fashion, UK. After graduating from Saint Martins College of Art & Design, she set up her own-label women's and men's knitwear brand selling in major stores worldwide. She has worked as a fashion designer, buyer and marketing consultant in the UK, Europe, and Asia.
"About this title" may belong to another edition of this title.
Book Description Laurence King Publishing, 2011. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111856697231
Book Description Laurence King Publishing, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # M1856697231
Book Description Laurence King Publishing. PAPERBACK. Book Condition: New. 1856697231 New Condition. Bookseller Inventory # NEW7.0784586