Items related to Marketing and Retail Pharmacy
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
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- PublisherRoutledge
- Publication date1996
- ISBN 10 1857752023
- ISBN 13 9781857752021
- BindingPaperback
- Edition number1
- Number of pages174
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Marketing and Retail Pharmacy
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Marketing and Retail Pharmacy
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