Corporate Combat: The Art of Market Warfare on the Business Battlefield

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9781857882650: Corporate Combat: The Art of Market Warfare on the Business Battlefield
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Michael Porter meets Sun Tzu in this essential guide to surviving in any competitive market—no matter what position of size.

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From the Publisher:

The Microsoft vs. Netscape 'browser war.' The 'cola war' between Coke and Pepsi. The language of the military is already an integral part of our business vernacular. Nick Skellon, however, shows how to go beyond the 'business is war' metaphor and use the lessons taught by a study of over 2500 years of warfare. Interweaving actual business case studiesfrom Wal-Mart, Honda, and otherswith real military campaigns, Skellon demonstrates how centuries of military strategy can be used to build a modern-day competitive business strategy.

About the Author:

Nick Skellon is a highly successful speaker and consultant whose acclaimed 'Corporate Combat' presentation shows how to use the principles of warfare to beat the competition. An ex-army officer, he spent 15 years in major companies including Mars, Duracell and Rothmans, in various sales and marketing roles, from rep to board level.

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Nick Skellon
Published by Nicholas Brealey Publishing (2001)
ISBN 10: 1857882652 ISBN 13: 9781857882650
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Skellon, Nick
Published by Nicholas Brealey Publishing (2001)
ISBN 10: 1857882652 ISBN 13: 9781857882650
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