Consumerology: The Truth about Consumers and the Psychology of Shopping

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9781857885767: Consumerology: The Truth about Consumers and the Psychology of Shopping

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

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About the Author:

Philip Graves is a consumer behaviour consultant, author and speaker, and he has been described as one of the world s leading consumer behaviour experts (Kevin Hogan). Through his consultancy, he has advised numerous businesses, including Sky, ITV, HSBC, BBC, Lloyds Banking Group, and Virgin Media. In addition, he has spoken to audiences around the world, including the UK Cabinet Office, the European Union Consumer Affairs Unit, The Royal Agricultural Society, BBC Radio 5 Live, BBC Radio Scotland, and America s Morning News. He currently writes a column on consumer psychology for the Chartered Institute of Marketing s magazine. Alongside his own business, Shift Consultancy, Philip is an associate of Frontier Economics. See his website at www.philipgraves.net

Review:

Thought-provoking stuff.―The Scotsman

There are lots of great anecdotes and examples in this excellent book.―Talent imitates, genius steals' blog

Graves does more than just show marketers the error of their ways. He shows them a path to better insight.―Director Magazine

Fascinating stuff.―Steve Wright, BBC Radio 2

Consumerology is a publishing phenomenon.―Cambridge Business Magazine

Consumer.ology is a refreshingly iconoclastic skewer through the heart of traditional market research methods and reason. Graves' peppering of psychological theory with pithy anecdotes of misguided consumer successes and failures is bound to at once ruffle feathers and get heads nodding within marketing and innovation circles.

A good read.―Library Journal

A fascinating romp through the psychological underpinnings of consumer behaviour: risk aversion, safety in numbers, scarcity value and priming. It's well written, accessible and entertaining, yet thought provoking.―Alan Giles, Fellow of The Marketing Society and Associate Fellow, Said Business School, University of Oxford

This is an eye-opening, thoroughly researched and tightly argued book. It will alarm some, enrage others and state the obvious for many.―Manhatten Marketing Maven

This is a fascinating book which might change your view about market research forever! The book offers series of factors, which if considered carefully, can actually improve the accuracy of research: though you'll never look at research in quite the same way! This book is a real eye opener and I would recommend it for any manager at any stage in their career.―Chartered Management Institute

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Book Description Hodder Stoughton General Division, United Kingdom, 2013. Paperback. Book Condition: New. 2nd edition. Language: English . Brand New Book. Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don t want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees. Bookseller Inventory # AA69781857885767

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Book Description Nicholas Brealey Publishing. Book Condition: New. 2013. 2nd Revised edition. Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781857885767

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Book Description Nicholas Brealey Publishing, 2013. Book Condition: New. 2013. 2nd Revised edition. Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302. . . . . . . Bookseller Inventory # V9781857885767

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