Guide to Advertising & Sales Promotion Law

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9781859413876: Guide to Advertising & Sales Promotion Law

The book considers advertising and promotions on the internet how does the law apply to such activities now and what developments can we expect in the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analysed. Other areas of law examined include: the contractual relationships vis advertising and promotions,copyright, trade marks and branding, passing off, defamation, character merchandising and personality endorsement, product and price descriptions, comparative advertising, the use of third party material and the law governing lotteries and promotions. There is also a section on legal procedure and remedies.

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About the Author:

Sallie Spilsbury is a solicitor at leading UK law firm Addleshaw Booth Co. She specialises in advertising and sales promotion law.

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Sallie Spilsbury
Published by Routledge-Cavendish 01/09/1998 (1998)
ISBN 10: 1859413870 ISBN 13: 9781859413876
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Book Description Routledge-Cavendish 01/09/1998, 1998. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9781859413876

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Sallie Spilsbury
Published by Routledge-Cavendish 01/09/1998 (1998)
ISBN 10: 1859413870 ISBN 13: 9781859413876
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Book Description Routledge-Cavendish 01/09/1998, 1998. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9781859413876

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Book Description -. Paperback. Book Condition: Very Good. Guide To Advertising and Sales Promotion Law This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bookseller Inventory # 7719-9781859413876

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Sallie Spilsbury
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Book Description -. Paperback. Book Condition: Good. Guide To Advertising and Sales Promotion Law This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9781859413876

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Book Description Routledge-Cavendish, 1998. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3928557

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Book Description Routledge-Cavendish, 1998. Paperback. Book Condition: Used: Good. 1. Bookseller Inventory # SONG1859413870

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