Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France

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9781859738351: Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France
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The connection between fashion, femininity, frivolity and Frenchness has become a cliché. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a court-based fashion culture based on rank and distinction, stimulating debates over the proper relationship between women and commercial culture, public and private spheres, and morality and taste. Mary Wollstonecraft was one of those particularly critical of this 'vulgar' obsession with 'tawdry finery', declaring it to be 'merely the external mark of a depravity shared with slaves'.The story of how la mode was 'sexed' as feminine offers a compelling insight into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men's and women's relation to fashion at this time, looking at both consumption and production to argue how clothing was becoming increasingly conceptualized as feminine/effeminate.A concise history of French fashion culture suitable for anyone interested in eighteenth-century culture, women and gender studies or fashion history.

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About the Author:

Jennifer M. Jones is Graduate Director of Women's Studies and Associate Professor of History, Rutgers University

Review:

'The recent release of Sofia Coppola's 'Marie Antoinette', with its lavish and detailed depiction of eighteenth-century court dress, suggests an enduring interest in the topic of fashion. As someone with a deep personal interest in 'La Mode', I was enormously pleased to be assigned the task of reviewing Jennifer M. Jones's book on fashion, gender and shopping under the Old Regime, especially since it is well-written and engaging.'Christine Adams, H-France Review

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9781859738306: Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2004. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The connection between fashion, femininity, frivolity and Frenchness has become a cliche. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a court-based fashion culture based on rank and distinction, stimulating debates over the proper relationship between women and commercial culture, public and private spheres, and morality and taste. Mary Wollstonecraft was one of those particularly critical of this vulgar obsession with tawdry finery , declaring it to be merely the external mark of a depravity shared with slaves .The story of how la mode was sexed as feminine offers a compelling insight into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men s and women s relation to fashion at this time, looking at both consumption and production to argue how clothing was becoming increasingly conceptualized as feminine/effeminate.A concise history of French fashion culture suitable for anyone interested in eighteenth-century culture, women and gender studies or fashion history. Seller Inventory # AAV9781859738351

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2004. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.The connection between fashion, femininity, frivolity and Frenchness has become a cliche. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a court-based fashion culture based on rank and distinction, stimulating debates over the proper relationship between women and commercial culture, public and private spheres, and morality and taste. Mary Wollstonecraft was one of those particularly critical of this vulgar obsession with tawdry finery , declaring it to be merely the external mark of a depravity shared with slaves .The story of how la mode was sexed as feminine offers a compelling insight into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men s and women s relation to fashion at this time, looking at both consumption and production to argue how clothing was becoming increasingly conceptualized as feminine/effeminate.A concise history of French fashion culture suitable for anyone interested in eighteenth-century culture, women and gender studies or fashion history. Seller Inventory # AAV9781859738351

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Book Description Bloomsbury Academic. Paperback. Condition: New. 256 pages. Dimensions: 9.2in. x 6.1in. x 0.8in.The connection between fashion, femininity, frivolity and Frenchness has become a clich. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a courtly fashion culture based on rank and distinction, stimulating debates over the proper relationships between women and commercial culture and between morality and taste. The story of how la mode was sexed as feminine offers compelling insights into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines mens and womens relation to fashion at this time, looking at both consumption and production to show the origins of the idea of shopping and fashion as specifically feminine. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9781859738351

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2004. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The connection between fashion, femininity, frivolity and Frenchness has become a cliche. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a court-based fashion culture based on rank and distinction, stimulating debates over the proper relationship between women and commercial culture, public and private spheres, and morality and taste. Mary Wollstonecraft was one of those particularly critical of this vulgar obsession with tawdry finery , declaring it to be merely the external mark of a depravity shared with slaves .The story of how la mode was sexed as feminine offers a compelling insight into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men s and women s relation to fashion at this time, looking at both consumption and production to argue how clothing was becoming increasingly conceptualized as feminine/effeminate.A concise history of French fashion culture suitable for anyone interested in eighteenth-century culture, women and gender studies or fashion history. Seller Inventory # BZE9781859738351

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