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British Television Advertising examines the relationship of television advertising to cultural identity by exploring how advertisements are a reflection of the society for which they are produced and how varying images and ideas are conveyed by advertisements within a specific historical context. Evolving communication techniques and how they ensure the successful transmission of messages are addressed throughout.
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Renée Dickason is a senior lecturer in British media and history at the University of Rennes in France.
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Book Description John Libbey Publishing, 2006. Condition: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP35909808
Book Description John Libbey Publishing. Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Seller Inventory # Z1-S-014-01738