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An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, reflection points, questions and exercises.
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Book Description Cengage Learning, 1997. Paperback. Condition: New. book. Seller Inventory # M186152045X