Tourism Marketing (Tourism and Hospitality Management Series)

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9781861520456: Tourism Marketing (Tourism and Hospitality Management Series)
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An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, reflection points, questions and exercises.

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Les Lumsdon
Published by Cengage Learning (1997)
ISBN 10: 186152045X ISBN 13: 9781861520456
New Paperback First Edition Quantity Available: 1
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Irish Booksellers
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Book Description Cengage Learning, 1997. Paperback. Condition: New. book. Seller Inventory # M186152045X

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