Items related to Iebm Encyclopedia of Marketing
The IEBM Encyclopedia of Marketing explains every facet of marketing theory and practice. The new edition of this major reference book provides a comprehensive, authoritative, rigorous and up-to-date guide to marketing bringing together a collection of original essays and integrating the respective elements of marketing into a unified field of study. Comprehensive and global in scope and content, this encyclopedia has been written by renowned international experts, including Peter Doyle, Evert Gummesson, Philip Kotler, Malcom McDonald, Bert Rosenbloom and Yoram Wind, amongst many others.
Coverage includes: the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; special topics of significance including strategic alliances, green marketing and Postmodernism.
Coverage includes: the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; special topics of significance including strategic alliances, green marketing and Postmodernism.
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- PublisherCengage Learning Emea
- Publication date1999
- ISBN 10 1861523041
- ISBN 13 9781861523044
- BindingHardcover
- Edition number2
- Number of pages865
- EditorBaker Michael John
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The IEBM Encyclopedia of Marketing (International Encyclopedia of Business and Management (IEBM))
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The IEBM Encyclopedia of Marketing (International Encyclopedia of Business and Management (IEBM))
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781861523044
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IEBM Encyclopedia of Marketing
Published by
Cengage Learning
(1999)
ISBN 10: 1861523041
ISBN 13: 9781861523044
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Hardcover
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 39180609-6
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The IEBM Encyclopedia of Marketing
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International Thomson Businses Press
(1999)
ISBN 10: 1861523041
ISBN 13: 9781861523044
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Hardcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9781861523044. Seller Inventory # 9607568
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The IEBM Encyclopedia of Marketing
Published by
INternational Thomson Business
(1999)
ISBN 10: 1861523041
ISBN 13: 9781861523044
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Hardcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9781861523044. Seller Inventory # 8596608
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