Stephen Brown Postmodern Marketing

ISBN 13: 9781861524836

Postmodern Marketing

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9781861524836: Postmodern Marketing
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This book joins the small but fast-growing literature on marketing and postmodernism. It provides an accessible, critical introduction to the subject, identifies and describes some postmodern practices, highlights the implications of postmodernism for marketing theory and presents a model for the evolution of marketing thought.

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Other Popular Editions of the Same Title

9780415101554: Postmodern Marketing (Consumer Research and Policy Series)

Featured Edition

ISBN 10:  0415101557 ISBN 13:  9780415101554
Publisher: Cengage Learning Emea, 1995
Hardcover

9780415109826: Postmodern Marketing (Consumer Research & Policy Series)

Intl T..., 1995
Softcover

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Brown, Stephen
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