This collection of essays offers a comprehensive guide to marketing thinking and practice and integrates the respective elements of marketing into a unified field of study. Topics covered include; the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; and special topics including TQM and green marketing.
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Book Description Cengage Learning EMEA. Paperback. Book Condition: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory # G1861526350I3N00
Book Description Cengage Learning EMEA, 2000. Book Condition: Poor. This book has soft covers. Ex-library, With usual stamps and markings, In poor condition, suitable as a reading copy. Bookseller Inventory # 4160412
Book Description Cengage Learning EMEA, 2000. Paperback. Book Condition: Good. 2nd. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 1861526350