Understanding Business Marketing and Purchasing

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9781861527691: Understanding Business Marketing and Purchasing

This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners.

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About the Author:

David Ford, Professor of Marketing, University of Bath

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David I. Ford
Published by Bloomsbury Publishing PLC, United Kingdom (2001)
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Book Description Bloomsbury Publishing PLC, United Kingdom, 2001. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****. This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners. Bookseller Inventory # AAV9781861527691

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Book Description Thomson Learning 2001-12-15, 2001. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-CEN-00000574

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David I. Ford
Published by Bloomsbury Publishing PLC, United Kingdom (2001)
ISBN 10: 1861527691 ISBN 13: 9781861527691
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Book Description Bloomsbury Publishing PLC, United Kingdom, 2001. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners. Bookseller Inventory # AAV9781861527691

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Book Description Cengage Learning, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9781861527691_lsuk

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Book Description Cengage Learning, 2001. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9781861527691

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Book Description Thomson Learning Emea, 2001. Paperback. Book Condition: Brand New. 3rd edition. 585 pages. 9.50x7.25x1.50 inches. In Stock. Bookseller Inventory # __1861527691

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Book Description Cengage Learning EMEA, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # M1861527691

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