Cosmo Woman: The World of Women's Magazines

5 avg rating
( 1 ratings by Goodreads )
 
9781861712653: Cosmo Woman: The World of Women's Magazines

COSMO WOMAN

This is one of the few full-length explorations of the 'women's magazine' market. Focussing on Cosmopolitan magazine, Oliver Whitehorne considers every aspect of the women's magazine, from themes and issues to images and style. The feminism in women's magazines is discussed in detail, and is related to second wave feminism and third wave or 'postmodern' feminism.

As well as Cosmopolitan, the author also studies many other magazines in the women's magazine market, and related magazines, such as lifestyle magazines and men's magazines.

The author looks at the use of advertizing and consumerism in women's magazines and other lifestyle and consumer magazines, drawing on many examples of ads which are deconstructed in detail.

EXTRACT FROM CHAPTER TWO, "THE COSMO WOMAN"

Let's start with the typical front page of Cosmopolitan. As with most other women's magazines, Cosmopolitan features a woman, a model, smiling. It's not a movie star, or someone with a name (the model, we see inside, is called 'Rohini'. Models/ supermodels are known by their first names: Naomi, Claudia, Kate). The imagery of the woman is 'positive', 'exuberant', 'young', 'tanned', 'smart', 'in control', 'self-confident'. The photographs on the covers of women's magazines speak of healthy living, clean-washed clothes, where white is truly sparkling white. Teeth are perfect. There are no wrinkles or unsightly flabby bits of skin. The models' skin is blemishless. Jewellery is perfect and there are no 'bad hair' days for cover stars. This woman is nameless but she is also 'Cosmo woman', centrepiece of the image chosen to sell this month's issue of the magazine. The model is selected to portray the mood and aims of the magazine, and to leap out of the other magazines on the racks. She is, of course, also the mirror of the audience, but a stylized, idealized mirror. The cover of Cosmo shows the would-be buyer and audience what they could be like. It is a piece of advertizing, the magazine cover. It invites the browser into the world of the magazine. It has to make a direct and instantaneous appeal to the potential buyer. Booksellers know that the most important aspect of a book's sales potential is its cover. Magazines have developed cover design to a refined artform, and each magazine has its house style, its code of subtle laws that consumers read in a very sophisticated manner. There may not be much to read on the cover, but it takes a while to really explain and understand the significance of every aspect of a cover. Like a movie poster or a burger bar menu, a magazine cover is a highly stylized product (physical details of the magazine cover include type size, shape and colour; size and texture of paper; the sell-lines; the lay-out; it's also crucial where the magazine is displayed - high or low, or next to particular magazines).

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 36.99
US$ 35.22

Convert Currency

Shipping: US$ 5.17
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Whitehorne, Oliver
Published by Crescent Moon Publishing (2016)
ISBN 10: 1861712650 ISBN 13: 9781861712653
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Crescent Moon Publishing, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9781861712653_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 35.22
Convert Currency

Add to Basket

Shipping: US$ 5.17
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Oliver Whitehorne
Published by Crescent Moon Publishing (2010)
ISBN 10: 1861712650 ISBN 13: 9781861712653
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Crescent Moon Publishing, 2010. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9781861712653

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.73
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Oliver Whitehorne
Published by Crescent Moon Publishing, United Kingdom (2010)
ISBN 10: 1861712650 ISBN 13: 9781861712653
New Hardcover Quantity Available: 10
Print on Demand
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Crescent Moon Publishing, United Kingdom, 2010. Hardback. Book Condition: New. 3rd edition. Language: English . Brand New Book ***** Print on Demand *****. COSMO WOMAN This is one of the few full-length explorations of the women s magazine market. Focussing on Cosmopolitan magazine, Oliver Whitehorne considers every aspect of the women s magazine, from themes and issues to images and style. The feminism in women s magazines is discussed in detail, and is related to second wave feminism and third wave or postmodern feminism. As well as Cosmopolitan, the author also studies many other magazines in the women s magazine market, and related magazines, such as lifestyle magazines and men s magazines. The author looks at the use of advertizing and consumerism in women s magazines and other lifestyle and consumer magazines, drawing on many examples of ads which are deconstructed in detail. EXTRACT FROM CHAPTER TWO, THE COSMO WOMAN Let s start with the typical front page of Cosmopolitan. As with most other women s magazines, Cosmopolitan features a woman, a model, smiling. It s not a movie star, or someone with a name (the model, we see inside, is called Rohini . Models/ supermodels are known by their first names: Naomi, Claudia, Kate). The imagery of the woman is positive , exuberant , young , tanned , smart , in control , self-confident . The photographs on the covers of women s magazines speak of healthy living, clean-washed clothes, where white is truly sparkling white. Teeth are perfect. There are no wrinkles or unsightly flabby bits of skin. The models skin is blemishless. Jewellery is perfect and there are no bad hair days for cover stars. This woman is nameless but she is also Cosmo woman , centrepiece of the image chosen to sell this month s issue of the magazine. The model is selected to portray the mood and aims of the magazine, and to leap out of the other magazines on the racks. She is, of course, also the mirror of the audience, but a stylized, idealized mirror. The cover of Cosmo shows the would-be buyer and audience what they could be like. It is a piece of advertizing, the magazine cover. It invites the browser into the world of the magazine. It has to make a direct and instantaneous appeal to the potential buyer. Booksellers know that the most important aspect of a book s sales potential is its cover. Magazines have developed cover design to a refined artform, and each magazine has its house style, its code of subtle laws that consumers read in a very sophisticated manner. There may not be much to read on the cover, but it takes a while to really explain and understand the significance of every aspect of a cover. Like a movie poster or a burger bar menu, a magazine cover is a highly stylized product (physical details of the magazine cover include type size, shape and colour; size and texture of paper; the sell-lines; the lay-out; it s also crucial where the magazine is displayed - high or low, or next to particular magazines). Bookseller Inventory # APC9781861712653

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 44.75
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Oliver Whitehorne
Published by Crescent Moon Publishing, United Kingdom (2010)
ISBN 10: 1861712650 ISBN 13: 9781861712653
New Hardcover Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Crescent Moon Publishing, United Kingdom, 2010. Hardback. Book Condition: New. 3rd edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. COSMO WOMAN This is one of the few full-length explorations of the women s magazine market. Focussing on Cosmopolitan magazine, Oliver Whitehorne considers every aspect of the women s magazine, from themes and issues to images and style. The feminism in women s magazines is discussed in detail, and is related to second wave feminism and third wave or postmodern feminism. As well as Cosmopolitan, the author also studies many other magazines in the women s magazine market, and related magazines, such as lifestyle magazines and men s magazines. The author looks at the use of advertizing and consumerism in women s magazines and other lifestyle and consumer magazines, drawing on many examples of ads which are deconstructed in detail. EXTRACT FROM CHAPTER TWO, THE COSMO WOMAN Let s start with the typical front page of Cosmopolitan. As with most other women s magazines, Cosmopolitan features a woman, a model, smiling. It s not a movie star, or someone with a name (the model, we see inside, is called Rohini . Models/ supermodels are known by their first names: Naomi, Claudia, Kate). The imagery of the woman is positive , exuberant , young , tanned , smart , in control , self-confident . The photographs on the covers of women s magazines speak of healthy living, clean-washed clothes, where white is truly sparkling white. Teeth are perfect. There are no wrinkles or unsightly flabby bits of skin. The models skin is blemishless. Jewellery is perfect and there are no bad hair days for cover stars. This woman is nameless but she is also Cosmo woman , centrepiece of the image chosen to sell this month s issue of the magazine. The model is selected to portray the mood and aims of the magazine, and to leap out of the other magazines on the racks. She is, of course, also the mirror of the audience, but a stylized, idealized mirror. The cover of Cosmo shows the would-be buyer and audience what they could be like. It is a piece of advertizing, the magazine cover. It invites the browser into the world of the magazine. It has to make a direct and instantaneous appeal to the potential buyer. Booksellers know that the most important aspect of a book s sales potential is its cover. Magazines have developed cover design to a refined artform, and each magazine has its house style, its code of subtle laws that consumers read in a very sophisticated manner. There may not be much to read on the cover, but it takes a while to really explain and understand the significance of every aspect of a cover. Like a movie poster or a burger bar menu, a magazine cover is a highly stylized product (physical details of the magazine cover include type size, shape and colour; size and texture of paper; the sell-lines; the lay-out; it s also crucial where the magazine is displayed - high or low, or next to particular magazines). Bookseller Inventory # LIE9781861712653

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.82
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Oliver Whitehorne
Published by Crescent Moon Publishing, United Kingdom (2010)
ISBN 10: 1861712650 ISBN 13: 9781861712653
New Hardcover Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Crescent Moon Publishing, United Kingdom, 2010. Hardback. Book Condition: New. 3rd edition. Language: English . Brand New Book ***** Print on Demand *****.COSMO WOMAN This is one of the few full-length explorations of the women s magazine market. Focussing on Cosmopolitan magazine, Oliver Whitehorne considers every aspect of the women s magazine, from themes and issues to images and style. The feminism in women s magazines is discussed in detail, and is related to second wave feminism and third wave or postmodern feminism. As well as Cosmopolitan, the author also studies many other magazines in the women s magazine market, and related magazines, such as lifestyle magazines and men s magazines. The author looks at the use of advertizing and consumerism in women s magazines and other lifestyle and consumer magazines, drawing on many examples of ads which are deconstructed in detail. EXTRACT FROM CHAPTER TWO, THE COSMO WOMAN Let s start with the typical front page of Cosmopolitan. As with most other women s magazines, Cosmopolitan features a woman, a model, smiling. It s not a movie star, or someone with a name (the model, we see inside, is called Rohini . Models/ supermodels are known by their first names: Naomi, Claudia, Kate). The imagery of the woman is positive , exuberant , young , tanned , smart , in control , self-confident . The photographs on the covers of women s magazines speak of healthy living, clean-washed clothes, where white is truly sparkling white. Teeth are perfect. There are no wrinkles or unsightly flabby bits of skin. The models skin is blemishless. Jewellery is perfect and there are no bad hair days for cover stars. This woman is nameless but she is also Cosmo woman , centrepiece of the image chosen to sell this month s issue of the magazine. The model is selected to portray the mood and aims of the magazine, and to leap out of the other magazines on the racks. She is, of course, also the mirror of the audience, but a stylized, idealized mirror. The cover of Cosmo shows the would-be buyer and audience what they could be like. It is a piece of advertizing, the magazine cover. It invites the browser into the world of the magazine. It has to make a direct and instantaneous appeal to the potential buyer. Booksellers know that the most important aspect of a book s sales potential is its cover. Magazines have developed cover design to a refined artform, and each magazine has its house style, its code of subtle laws that consumers read in a very sophisticated manner. There may not be much to read on the cover, but it takes a while to really explain and understand the significance of every aspect of a cover. Like a movie poster or a burger bar menu, a magazine cover is a highly stylized product (physical details of the magazine cover include type size, shape and colour; size and texture of paper; the sell-lines; the lay-out; it s also crucial where the magazine is displayed - high or low, or next to particular magazines). Bookseller Inventory # APC9781861712653

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.97
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Whitehorne, Oliver
Published by Crescent Moon Publishing (2010)
ISBN 10: 1861712650 ISBN 13: 9781861712653
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Crescent Moon Publishing, 2010. HRD. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9781861712653

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.09
Convert Currency

Add to Basket

Shipping: US$ 12.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

OLIVER WHITEHORNE
Published by Crescent Moon Publishing
ISBN 10: 1861712650 ISBN 13: 9781861712653
New Hardcover Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Crescent Moon Publishing. Hardcover. Book Condition: New. 168 pages. Dimensions: 9.2in. x 6.1in. x 0.4in.COSMO WOMAN This is one of the few full-length explorations of the womens magazine market. Focussing on Cosmopolitan magazine, Oliver Whitehorne considers every aspect of the womens magazine, from themes and issues to images and style. The feminism in womens magazines is discussed in detail, and is related to second wave feminism and third wave or postmodern feminism. As well as Cosmopolitan, the author also studies many other magazines in the womens magazine market, and related magazines, such as lifestyle magazines and mens magazines. The author looks at the use of advertizing and consumerism in womens magazines and other lifestyle and consumer magazines, drawing on many examples of ads which are deconstructed in detail. EXTRACT FROM CHAPTER TWO, THE COSMO WOMAN Lets start with the typical front page of Cosmopolitan. As with most other womens magazines, Cosmopolitan features a woman, a model, smiling. Its not a movie star, or someone with a name (the model, we see inside, is called Rohini. Models supermodels are known by their first names: Naomi, Claudia, Kate). The imagery of the woman is positive, exuberant, young, tanned, smart, in control, self-confident. The photographs on the covers of womens magazines speak of healthy living, clean-washed clothes, where white is truly sparkling white. Teeth are perfect. There are no wrinkles or unsightly flabby bits of skin. The models skin is blemishless. Jewellery is perfect and there are no bad hair days for cover stars. This woman is nameless but she is also Cosmo woman, centrepiece of the image chosen to sell this months issue of the magazine. The model is selected to portray the mood and aims of the magazine, and to leap out of the other magazines on the racks. She is, of course, also the mirror of the audience, but a stylized, idealized mirror. The cover of Cosmo shows the would-be buyer and audience what they could be like. It is a piece of advertizing, the magazine cover. It invites the browser into the world of the magazine. It has to make a direct and instantaneous appeal to the potential buyer. Booksellers know that the most important aspect of a books sales potential is its cover. Magazines have developed cover design to a refined artform, and each magazine has its house style, its code of subtle laws that consumers read in a very sophisticated manner. There may not be much to read on the cover, but it takes a while to really explain and understand the significance of every aspect of a cover. Like a movie poster or a burger bar menu, a magazine cover is a highly stylized product (physical details of the magazine cover include type size, shape and colour; size and texture of paper; the sell-lines; the lay-out; its also crucial where the magazine is displayed - high or low, or next to particular magazines). This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9781861712653

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Oliver Whitehorne
Published by Crescent Moon Publishing (2010)
ISBN 10: 1861712650 ISBN 13: 9781861712653
New Hardcover Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description Crescent Moon Publishing, 2010. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9781861712653

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.62
Convert Currency

Add to Basket

Shipping: US$ 3.52
From Germany to U.S.A.
Destination, Rates & Speeds

9.

Whitehorne, Oliver
Published by Crescent Moon Publishing
ISBN 10: 1861712650 ISBN 13: 9781861712653
New Hardcover Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description Crescent Moon Publishing. Hardcover. Book Condition: New. 1861712650 Special order direct from the distributor. Bookseller Inventory # ING9781861712653

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.94
Convert Currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, Rates & Speeds