Items related to The 22 Immutable Laws of Branding
Here is a definitive text on branding, from the renowned marketing guru and bestselling author of "Positioning" and "The 22 Immutable Laws of Marketing". 30-50 illustrations. National ads/media.
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As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.
About the Author:
"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman
Laura Ries is a graduate of Northwestern University and a partner in the marketing strategy firm Ries & Ries. They act as consultants of major corporations, including Alcoa, Frito-Lay, Glaxo Wellcome, Merck and Pillsbury.
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- PublisherProfile Books
- Publication date2000
- ISBN 10 1861976054
- ISBN 13 9781861976055
- BindingPaperback
- Number of pages192
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Book Description Paperback. Condition: new. Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction - A brand becomes stronger when you narrow its focus The Law of the Word - A brand should strive to own a word in the mind of the consumer The Law of Fellowship - In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand. 'The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense.' - Independent Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781861976055
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Seller Inventory # B9781861976055
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