New Directions in Corporate Strategy

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9781865082073: New Directions in Corporate Strategy

Within firms both large and small, thinking about strategy has undergone profound change in the 1990s. The way decision-makers come to understand why some firms compete successfully and others fail, and the role managers play in each firm's fate, is very different to the 1980s. This text offers an introduction to the approaches which have made the greatest contribution to the new directions in strategic thinking. It provides managers with a foundation for tackling challenges as diverse as: seizing opportunities presented by competition policy; building and deploying the firm's knowledge base; developing the competitive advantages of the brand; creating information technology resources and extracting the maximum advantage from them; recognizing and exploiting leadership for change; and identifying and integrating the financial dimension of strategic thinking.

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About the Author:

Garry Twite, Senior Lecturer in Finance at the Australian Graduate School of Management UNSW, and Michael O'Keeffe, National Business Manager - Produce, of Franklins Limited, worked with Rabobank Australia Limited to assemble a team of experts on corporate strategy to provide this succinct introduction. They include Professor Fred Hilmer, Professor Ian Marsh, and Professor Grahame Dowling from AGSM, Professor David Wilson from Pennsylvania State University and Professor Peter Roberts from Carnegie Mellon.

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Book Description Allen & Unwin/Viva Books, 2007. Softcover. Book Condition: New. First edition. Within firms, large and small, thinking about strategy has undergone profound change in the last decade. The way decision-makers come to understand why some firms compete successfully and other fail, and the role managers play in each firm?s fate, is today very different from how it was done ten years ago. New Directions in Corporate Strategy provides an accessible introduction to the approaches which have made the greatest contribution to the new directions in strategic thinking. It provides managers with a robust foundation for tackling challenges as diverse as: ? seizing opportunities presented by competition policy ? building and deploying the firm?s knowledge base ? developing the competitive advantages of the brand ? creating information technology resources and extracting the maximum advantage Contents : 1 Introduction - G. Twite & M. O?Keeffe 2 Competition Policy: Underlying Ideas and Issues - F. Hilmer 3 Business Strategy and Industry Policy - I. Marsh 4 The Triumph of the Firm - R. Marks 5 Knowledge, Tacit Understanding and Strategy - T. Devinney 6 Corporate Super-Brands: The Roles of Corporate Image and Reputation - G. Dowling Schumpeter and the Dynamics of Firm Strategy - P.Roberts 8 Defending Market Share Against a New Entrant - J. Roberts, C. Nelson & P. Morrison 9 The Effective Leadership of Corporate Change - D. Turner 10 Steps to the Future: Emerging Approaches to IT-Based Organisational Transformation - C. Sauer 11 Strategic Management of Value Creating Networks - M. O?Keeffe & D. Wilson 12 Valuation and Financial Strategies - T. Smith & G. Twite 13 The Future - G. Twite Printed Pages: 200. Bookseller Inventory # 56684

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Book Description Allen & Unwin/Viva Books, 2007. Softcover. Book Condition: New. First edition. Within firms, large and small, thinking about strategy has undergone profound change in the last decade. The way decision-makers come to understand why some firms compete successfully and other fail, and the role managers play in each firm’s fate, is today very different from how it was done ten years ago. New Directions in Corporate Strategy provides an accessible introduction to the approaches which have made the greatest contribution to the new directions in strategic thinking. It provides managers with a robust foundation for tackling challenges as diverse as: • seizing opportunities presented by competition policy • building and deploying the firm’s knowledge base • developing the competitive advantages of the brand • creating information technology resources and extracting the maximum advantage Contents : 1 Introduction - G. Twite & M. O’Keeffe 2 Competition Policy: Underlying Ideas and Issues - F. Hilmer 3 Business Strategy and Industry Policy - I. Marsh 4 The Triumph of the Firm - R. Marks 5 Knowledge, Tacit Understanding and Strategy - T. Devinney 6 Corporate Super-Brands: The Roles of Corporate Image and Reputation - G. Dowling Schumpeter and the Dynamics of Firm Strategy - P.Roberts 8 Defending Market Share Against a New Entrant - J. Roberts, C. Nelson & P. Morrison 9 The Effective Leadership of Corporate Change - D. Turner 10 Steps to the Future: Emerging Approaches to IT-Based Organisational Transformation - C. Sauer 11 Strategic Management of Value Creating Networks - M. O’Keeffe & D. Wilson 12 Valuation and Financial Strategies - T. Smith & G. Twite 13 The Future - G. Twite Printed Pages: 200. Bookseller Inventory # 56684

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