Making Business Writing Happen: A Simple and Effective Guide to Writing Well (Making It Happen series)

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9781865089638: Making Business Writing Happen: A Simple and Effective Guide to Writing Well (Making It Happen series)
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An astoundingly simple way to become a more effective writer at work and at home.

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About the Author:

Ralph Brown teaches business writing and related topics in workshops throughout New Zealand and in Australia, helping adults to discover their potential as writers. He has a degree in psychology and a post-graduate diploma in journalism. His career includes 15 years in business and a similar time in writing, reporting and directing for Televisi

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"Transform stuffy and obscure writing into letters, reports and proposals that anyone could read and absorb—the first time around." -- Greater Hartford Business Times

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Ralph Brown
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Book Description Allen & Unwin/Viva Books, 2008. Softcover. Condition: New. First edition. An astoundingly simple way to become a more effective writer at work and at home! ?Please find enclosed our brochure for your perusal .? ?With reference to your letter of .? ?Please do not hesitate to contact the writer .? Tired of writing formal business letters using the same old cliches? Rather than giving your writing more credibility, formal conventions make business writing unnecessarily complicated and impersonal. And what?s more, many of those conventions are becoming increasingly redundant as business focuses more on effective communication and building relationships. So how can you write more effectively? This book tells you what you really need to know to become an effective writer. You won?t find any references to correct use of the auxiliary verb, or the intervening prepositional phrase-just simple, practical ideas that you will use and remember. In Making Business Writing Happen you?ll learn how to apply the ?golden rule of all communication? and the ?five keys to effective writing? to transform stuffy, ambiguous and obscure writing into letters, reports and proposals that anyone could read and absorb - first time around. But as with most skills, reading about them is not enough. Take advantage of the activities, samples and checklists in the final chapter to put the ideas into action and start writing more effectively today! Making it Happen books provide you with the inspiration, ideas and tools to generate positive change. The books in this series are written with a practical focus so that you can learn about the theory, advantages and pitfalls of the subject matter in order to create an action plan that is right for your workplace. Contents: About the series ? About the book ? About the author ? Acknowledgements ? Introduction Chapter 1 Writing for effect ? Chapter 2 Holding their attention ? Chapter 3 Persuasive ways ? Chapter 4 Writing proposals and reports ? Chapter 5 Activities ? Chapter 6 Sample letters Printed Pages: 168. Seller Inventory # 58125

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