Apart from explaining public relations as a practical and academic discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world through the medium of this attractive, accessible and affordable edition of a great pioneering classic.
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Book Description Pearson Education South Africa, 2007. Softcover. Book Condition: Very Good. 341 pages (complete). Wraps a bit edge worn and marked. Minor markings. Still in a very good condition, tightly bound and internally clean. MK. Bookseller Inventory # ccer