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Fund-raising is not just asking for money. The successful fundraiser understands the essential relationship between donor and cause, and sees donors as partners in meetings needs. This is a guide and stimulus at all points of experience and practice. Through case studies Redmond Mullin examines the basic principles of fundraising. These principles apply to all forms of support - gifts or grants, sponsorship or promotions, employee activity, events or functions - separately or in combination. The book emphasises the characteristics of the not-for-profit sector and the roles and status of fundraising within it, and provides an outline history of professional fundraising from the first century to today, providing a context and background for present practice. Case studies outline both the theory and practice of successful fundraising.
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002357699
Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR002582972
Book Description ICSA Publishing Ltd, 1995. Paperback. Condition: Very Good. Dispatched from the UK. *EXPRESS DELIVERY AVAILABLE AT CHECKOUT*. Seller Inventory # mon0000332811