Internet Marketing Research: Theory and Practice

0 avg rating
( 0 ratings by Goodreads )
 
9781878289971: Internet Marketing Research: Theory and Practice

Internet marketing has become an important aspect of e-commerce and various strategies are implemented to support marketing on the Internet. What is really working or not in Internet marketing, however, requires a whole new approach of quantitative and empirical methods. This volume provides a rigorous test of the Internet marketing phenomenon. What motivates consumers to use commercial sites? What kind of user interface works? What needs to be done to build a customer relationship? How do consumers react emotionally to Web sites? What online strategies work? What is working in marketing e-books? What Web site features enhance marketing performance? These, and other questions, are discussed and answers are offered.

"synopsis" may belong to another edition of this title.

From the Inside Flap:

"Internet marketing and e-commerce are important issues for many businesses today. This book helps us to understand what is working as an Internet marketing strategy or tactic."

Dr. Christo Seaman, Vista University, South Africa

About the Author:

Ook Lee is currently a professor of MIS in the Department of Management of University of Nevada at Las Vegas, USA. Dr. Lee also served as a professor in the Department of Business Administration at North Carolina A&T State University in Greensboro, USA as well as in the Department of Business Administration at Hansung University in Seoul, Korea. Previously, he worked as a Project Director at Information Resources, Inc., in Chicago Illinois, and as a Senior Information Research Scientist at Korea Research Information Center in Seoul, Korea. His main research interests include empirical software engineering, expert systems, neural networks, software engineering, digital libraries, electronic commerce, critical social theory, and global IT management. He holds a B.S. in Computer Science and Statistics from Seoul National University in Seoul, Korea, and an M.S. in Computer Science from Northwestern University in Evanston, Illinois, He also earned an M.S. and Ph.D. in Management Information Systems from Claremont Graduate University in Claremont, California. He has published in journals such as Journal of Software Maintenance, International Journal of Electronic Markets, and IEEE Transactions on Professional Communications.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 74.95
US$ 34.87

Convert Currency

Shipping: FREE
From India to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Lee,Ook
ISBN 10: 1878289977 ISBN 13: 9781878289971
New Quantity Available: 5
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-17830

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.87
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

2.

Lee,Ook
ISBN 10: 1878289977 ISBN 13: 9781878289971
New Quantity Available: 2
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-112266

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 35.24
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

3.

Lee,Ook
ISBN 10: 1878289977 ISBN 13: 9781878289971
New Quantity Available: 2
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB112266

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 35.29
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

4.

Lee,Ook
ISBN 10: 1878289977 ISBN 13: 9781878289971
New Quantity Available: 5
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-17830

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.65
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Lee,Ook
ISBN 10: 1878289977 ISBN 13: 9781878289971
New Quantity Available: 2
Seller:
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. New, US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-112266

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.66
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Ook Lee
Published by Igi Global (2001)
ISBN 10: 1878289977 ISBN 13: 9781878289971
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Igi Global, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # M1878289977

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 119.54
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Ook Lee
Published by Igi Global (2001)
ISBN 10: 1878289977 ISBN 13: 9781878289971
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Igi Global, 2001. Paperback. Book Condition: Brand New. 261 pages. 10.00x10.00x0.50 inches. In Stock. Bookseller Inventory # 1878289977

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 144.85
Convert Currency

Add to Basket

Shipping: US$ 8.05
From United Kingdom to U.S.A.
Destination, Rates & Speeds