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The first complete book about business-to-business direct marketing. Over 490 pages, 8 chapters; Business-to-Business Direct Marketing; Direct Marketing Planning; Lead Generation Programs; Database; Promotion; Telemarketing; Telemarketing; Catalogs. The perfect book for the experienced business marketer as well as those just starting their first effort. This is the 2nd edition of the book.
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The bible of business-to-business direct marketing This book is a must for anyone performing business-to-business marketing and direct marketing. Simple, consise and to the point it covers virtually everyapproach to dealing directly with other businesses. We created this book because of our frustration in other books about direct marketing where business-to-business was simply an "Oh, by the way..." comment. Our book demonstrates the need for building and maintaining relationships in the business arena and how to use direct communication to sustain and enhance the relationship. There is special emphasis on database and database and marketing as well as all aspects of direct marketing. This third edition features chapters dedicated to how to effectively us Space Advertising and also on how to use the Internet.About the Author:
Bernie Goldberg and Tracy Emerick share over 50+ years of experience in the business direct marketing arena. Both have worked in virtually every industry niche and provide down-to-earth, practical tips and ideas that can be implemented immediately.
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Book Description Direct Marketing Pub, 1991. Condition: New. book. Seller Inventory # M1879644002
Book Description Condition: New. NEW. Seller Inventory # COW 75