Items related to Business-To-Business Direct Marketing

Business-To-Business Direct Marketing - Hardcover

 
9781879644007: Business-To-Business Direct Marketing
View all copies of this ISBN edition:
 
 
The first complete book about business-to-business direct marketing. Over 490 pages, 8 chapters; Business-to-Business Direct Marketing; Direct Marketing Planning; Lead Generation Programs; Database; Promotion; Telemarketing; Telemarketing; Catalogs. The perfect book for the experienced business marketer as well as those just starting their first effort. This is the 2nd edition of the book.

"synopsis" may belong to another edition of this title.

From the Author:
The bible of business-to-business direct marketing This book is a must for anyone performing business-to-business marketing and direct marketing. Simple, consise and to the point it covers virtually everyapproach to dealing directly with other businesses. We created this book because of our frustration in other books about direct marketing where business-to-business was simply an "Oh, by the way..." comment. Our book demonstrates the need for building and maintaining relationships in the business arena and how to use direct communication to sustain and enhance the relationship. There is special emphasis on database and database and marketing as well as all aspects of direct marketing. This third edition features chapters dedicated to how to effectively us Space Advertising and also on how to use the Internet.
About the Author:
Bernie Goldberg and Tracy Emerick share over 50+ years of experience in the business direct marketing arena. Both have worked in virtually every industry niche and provide down-to-earth, practical tips and ideas that can be implemented immediately.

"About this title" may belong to another edition of this title.

  • PublisherDirect Marketing Pub
  • Publication date1991
  • ISBN 10 1879644002
  • ISBN 13 9781879644007
  • BindingHardcover
  • Edition number2
  • Number of pages492

Other Popular Editions of the Same Title

9781879644069: Business-to-Business Direct Marketing, Third Edition

Featured Edition

ISBN 10:  ISBN 13:  9781879644069
Publisher: Direct Marketing Pub, 1999
Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Emerick, Tracy
Published by Direct Marketing Pub (1991)
ISBN 10: 1879644002 ISBN 13: 9781879644007
New Hardcover Quantity: 1
Seller:
BooksByLisa
(Highland Park, IL, U.S.A.)

Book Description Hardcover. Condition: New. 2nd Edition. STORED NEW. Book. Seller Inventory # ABE-1686080124872

More information about this seller | Contact seller

Buy New
US$ 45.00
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Business-To-Business Direct Marketing Goldberg, Bernie
Published by Direct Marketing Pub (1991)
ISBN 10: 1879644002 ISBN 13: 9781879644007
New Hardcover Quantity: 1
Seller:
Aragon Books Canada
(OTTAWA, ON, Canada)

Book Description Condition: New. Seller Inventory # RCP--0147

More information about this seller | Contact seller

Buy New
US$ 60.00
Convert currency

Add to Basket

Shipping: US$ 23.00
From Canada to U.S.A.
Destination, rates & speeds