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Business-to-Business Direct Marketing, Third Edition - Hardcover

 
9781879644069: Business-to-Business Direct Marketing, Third Edition
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The first complete book about business-to-business direct marketing completely updated and revised in October 1999. Over 500 pages, 10 chapters; Business-to-Business Direct Marketing; Direct Marketing Planning; Lead Generation Programs; Database; Promotion; Telemarketing; Telemarketing; Catalogs; Space Advertising; The Internet. The perfect book for the experienced business marketer as well as those just starting their first effort. This is the 3nd edition of the book.

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From the Author:
The bible of business-to-business direct marketing This book is a must for anyone performing business-to-business marketing and direct marketing. Simple, consise and to the point it covers virtually everyapproach to dealing directly with other businesses. We created this book because of our frustration in other books about direct marketing where business-to-business was simply an "Oh, by the way..." comment. Our book demonstrates the need for building and maintaining relationships in the business arena and how to use direct communication to sustain and enhance the relationship. There is special emphasis on database and database and marketing as well as all aspects of direct marketing. This third edition features chapters dedicated to how to effectively us Space Advertising and also on how to use the Internet.
About the Author:
Bernie Goldberg and Tracy Emerick share over 50+ years of experience in the business direct marketing arena. Both have worked in virtually every industry niche and provide down-to-earth, practical tips and ideas that can be implemented immediately. Frequent speakers, consultants and they are avid practioners in all aspects of marketing including direct mail, telephone, database, internet and using alternative media to create interest, leads and new customers.

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  • PublisherDirect Marketing Pub
  • Publication date1999
  • ISBN 10 1879644061
  • ISBN 13 9781879644069
  • BindingHardcover
  • Edition number3
  • Number of pages502
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9781879644007: Business-To-Business Direct Marketing

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ISBN 10:  ISBN 13:  9781879644007
Publisher: Direct Marketing Pub, 1991
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Emerick, Tracy; Goldberg, Bernie
Published by Direct Marketing Publishers (1999)
ISBN 10: 1879644061 ISBN 13: 9781879644069
Used Hardcover Quantity: 1
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Chamblin Bookmine
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Book Description 8Vo Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 3rd. 502p. White pages are unmarked. Bound in beige cloth with pointed corners. Jacket is glossy and unclipped with minor shelf wear. Binding is squared, hinges are secure. Minor scuffing along text-block. Seller Inventory # 93565

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