Selling Graphic Design

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9781880559291: Selling Graphic Design

This text aims to show designers or anyone selling design, how to find clients and maximize sales.

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About the Author:

Don Sparkman is president and creative director of Sparkman + Associates, Inc., one of Washington, D.C.'s busiest, high-profile design firms. He has been creative director for national accounts such as AT&T, Black & Decker, COMSAT, Eckerd Drugs, Head Sportswear, ICF Kaiser, IRS, LCI International, Marriott Corporation, MCI, NASA, PBGC, Rubbermaid, Sallie Mae, and the U.S. Postal Service, and has won numerous awards for design excellence both nationally and internationally.

Sparkman cofounded the firm of Sparkman + Bartholomew, Associates, Inc. in 1973, changing the name to Sparkman + Associates, Inc. after Bartholomew passed away in 1988. He is a member of the American Institute of Graphic Arts, The Design Management Institute, and Graphic Artists Guild. He is a past president of the Washington Metropolitan Art Directors Club and currently president of the Washington chapter of the International Design by Electronics Association (IDEA). In 1976, he was one of three designers asked by the President to judge the graphic design quality of products to be marketed under the license of the U.S. Bicentennial Committee.

A graduate of the University of Southwestern Louisiana and George Washington University, Sparkman is a frequent lecturer at colleges and design conferences across the country, including George Washington University, the Corcoran School of Art, the Design Management Institute, the American Institute of Graphic Arts, Pratt Institute, and the International Design by Electronics Association. He lives in Washington, D.C.

Review:

Entrepreneurs who want to market their graphic works receive explicit instructions on how to locate the appropriate clients, work with them, achieve maximum sales, and write proposals. All the basics are included in this fine title reviewing graphic design business skills. -- Midwest Book Review

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