Ruff: A Lost Dog Tale begins with an entertaining and fast-paced fable of two dogs, with entirely different backgrounds and temperaments, stranded on a desert island in the middle of nowhere where everything is PURPLE! In the course of their efforts to survive, they learn how to work together in a totally unfamiliar environment to get off the island. The second part of the book is a hands-on workbook, the Get-Going Guide that identifies 5 Great Strategies used by the charming canines and real people to move forward through change. A fun read, this book helps people to face change at work or at home with a positive, strategic perspective. Whether you are a large company dealing with the effects of globalization and an increasingly diverse workforce or an individual who needs to reinvent yourself, this book will speak to you. RUFF shows how to face change with a positive, strategic perspective. It uses the charm of dogs to take the bite out of a tough topic and identifies 5 Great Strategies to move forward through change.
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Suzanne Peck and Penelope Wong bring extensive experience in managing change. HR & Communication practice leader at Towers Perrin for 18 years, Peck now runs her own consulting business. Working with such innovators as McDonald s, Disney and GE, she has developed educational programs for culturally diverse workforces nationally and internationally. Founder of the Corporate Diversity Alliance, she has taught at the Media Management Center of Northwestern University. As SVP at Ogilvy & Mather, EVP at Brann Worldwide, and CEO of her own firm, Wong created results-rich, award-winning advertising for game-changers such as Nike, Cisco, HP and Intuit. She has helped brands such as Taster’s Choice, Quicken, Mattel, and Amex resonate more with customers. A long-time member of the Stanford Professional Publishing faculty, she s also taught at UC Berkeley Extension and UCLA Extension. Peck and Wong are seasoned speakers, trainers and writers. Both contributed to How to Make Meetings Work (now in its 9th printing).Review:
RUFF is a wonderful resource to help facilitate our successful navigation through an increasingly complex and challenging environment. --Matthew Quigley, HR Manager, PepsiCo
You don’t have to be a dog lover to enjoy this fable with lessons on how to collaborate and bring out the best in others to reach a common goal. The 5 Great Strategies are practical and memorable. The Get-Going Guide shows how to apply them at work or at home and is a great tool with teams. I highly recommend it! --Ann Manikas, VP Leadership & rganizational Development, ITW
A cheerful, quick read. The tale reminded me of Maurice Sendak’s writing, while the workshop portion is clear and well presented tackling core workplace issues of alignment, difference, power, collaboration, courage and teamwork. --Suzie Reider, Head of Advertising, YouTube
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Book Description Blue Point Books, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # M1883423228
Book Description Blue Point Books, 2011. Paperback. Book Condition: Brand New. 128 pages. 8.40x5.50x0.40 inches. In Stock. Bookseller Inventory # 1883423228