Measuring the ROI Impact of ERGs and BRGs: Ensuring Employee Resource Group Initiatives Drive Business and Organizational Results

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9781883733162: Measuring the ROI Impact of ERGs and BRGs: Ensuring Employee Resource Group Initiatives Drive Business and Organizational Results
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There is growing pressure on both Employee Resource Groups and Business Resource Groups to show measureable results for their initiatives, programs, and company-sponsored events. As companies continue to look for ways to cut costs and improve financial returns there is increasing interest in establishing Business Resource Groups and transforming ERGs to BRGs that have the skills to measure the ROI of their initiatives. This book provides a comprehensive, yet practical approach for aligning, collecting, analyzing and reporting the ROI impact of all ERG and BRG initiatives. Chapter 1, What are ERGs and BRGs provides a definition of Employee Resource Groups and Business Resource Groups as well as an overview of their history and evolution in a business context. Chapter 2, Aligning ERGs and BRGs with Organizational Strategy explains the importance of strategically aligning ERG/BRG initiatives with the organization s strategic goals and objectives. Chapter 3, The Hubbard ERG BRG ROI Analysis Model outlines four time-tested ROI-focused analysis phases that produces a comprehensive and systematic framework for analyzing the ROI impact of ERG/BRG initiatives. These steps are designed for today's fast-paced, need it-yesterday business environment. They save ERG/BRG members time, enhance their productivity with each step and improve their ability to produce high quality performance improvement interventions that drive business goals, objectives and ROI. Chapter 4, Prepare and Collect Data meticulously guides you through critical data collection requirements to produce value-added results. Chapter 5, Isolate the ERG BRG Initiative Contribution will help you select a method to isolate your ERG/BRG initiative's contribution to the organization's goals and objectives versus other contributing factors. Chapter 6, Convert the Contribution to Money walks you through specific strategies to convert either hard or soft data to monetary values. Chapter 7,Calculating the Effectiveness and ROI Value Impact of ERGs and BRGs Initiatives contains a detailed process to calculate the ROI value of ERG and BRG initiatives. It is complete with formulas and examples to illustrate their application to show evidence-based results of the ERG/BRG initiative's impact. Chapter 8, Communicating Your ERG and BRG Success explains a few general principles that are important when communicating your ERG/BRG initiative's results. Chapter 9, Tracking and Assessing Progress explains some key considerations for tracking and assessing the overall progress of your ERG/BRG ROI initiatives. Chapter 10, Building an ERG BRG ROI Implementation Plan completes the book with a discussion of the essential ingredients needed to successfully implement your ERG/BRG initiatives and methods to manage the elements of change that are generated when these actions are set in motion.

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About the Author:

Dr. Edward E. Hubbard is President and CEO of Hubbard & Hubbard, Inc., Petaluma, CA, an international organization and human performance-consulting corporation that specializes in techniques for applied business performance improvement, Diversity Return on Investment (DROI®) measurement and analytics, and organizational development. Author of more than 40 business-related books, in April, 2012 Dr. Hubbard received the Legends of Diversity Award for establishing the Diversity ROI Analytics and Diversity Measurement Fields/Disciplines from the International Diversity & Inclusion Professionals Association. The American Society for Training and Development (ASTD) inducted Dr. Ed Hubbard into the prestigious ASTD New Guard for 2003 . The July/August 2007 Issue of Profiles in Diversity Journal featured Dr. Hubbard as the Diversity Pioneer in Diversity Measurement. Dr. Hubbard serves on the Harvard Business Review, Diversity Executive Magazine and Strategic Diversity & Inclusion Management (SDIM) magazine Editorial Advisory Boards. A sample of Dr. Hubbard s corporate experience includes Programming Analyst and Manager, Battelle Memorial Institute, Systems Analyst, Informatics Corporation, Systems Engineer, Xerox Corporation, Organization Development and Education Specialist, Mead Corporation, Director of Training, Communication and Compensation for the 17 Billion Dollar McKesson Corporation. Dr. Hubbard is an expert in Organizational Behavior, Organizational Analysis, Applied Performance Improvement and ROI Measurement Strategies, Strategic Planning, Diversity Measurement and Analytics, and Strategic Organizational Change Methodologies. He holds a Practitioner Certification and Master Practitioner Certification in Neurolinguistic Programming (NLP), a Neuro-science discipline. Dr. Hubbard earned Bachelors and Masters Degrees from Ohio State University and earned a Ph.D. with Honors in Business Administration. Myra Hubbard is Executive Vice President of Hubbard & Hubbard, Inc. She has many years of successful experience providing consultation to executives, work groups, and organizations. Her consulting engagements support managers, teams and organizations to become more inclusive, improve performance and increase productivity. She specializes in Organizational Behavior, Organizational Analysis, Employee and Business Resource Group Performance Improvement and Measurement Strategies, Diversity Measurement, and Organizational Change Methodologies. Her emphasis is on practical how-to approaches directly related to organizational goals and the empowerment of employees. Her special talent and expertise in working with culturally diverse groups, enables her to readily gain trust, respect, and communicate well in many international, intercultural, and diverse settings. Her consulting work with organizations in the Netherlands, Pacific Rim, Korea, Japan, Samoa, and other countries has proven invaluable to the work she performs in the U.S. As the President and co-founder of the Hubbard Diversity Measurement & Productivity (DM&P) Institute, she has a broad range of responsibilities such as diversity training, consulting, client relations, marketing, conducting organizational cultural audits and climate surveys, working with employee resource/business resource groups, organization improvement focus groups, executive interviews and coaching. She successfully applies her counseling, coaching background and experience to quickly establish rapport, and gain trust. Myra holds a degree in Business and Psychology, a Masters degree in Counseling, California College Teaching Credentials, a Practitioner Certification and Master Practitioner Certification in Neurolinguistic (NLP), a Neuro-science discipline and has completed doctorial studies in Business Administration.

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