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Successful companies have a clearly defined strategy with a vision, mission and strategic plan or roadmap to achieving it. Having a well-defined strategy is important because it coordinates the individual activities in a business towards a shared vision, which then leads to efficiency and profitability. A good business plan requires two key elements. First, there must be a sound analysis of the market place and clear decisions made about how the company will operate. Second, there must be effective leadership by all levels of management toward the end goal.
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Book Description Motivational Enterprises], 1997. Condition: New. book. Seller Inventory # M188418202X