Joe sold his book only through direct response advertising - a book that sold over 3 million copies without ever being available in a bookstore! This book is Joe's philosophy on life, and how to live it richly, successfully, joyously, and lazily. It is also a wonderful step by step marketing guide that will work for any business - so clearly written it has been used as a marketing text by companies, colleges and universities worldwide. This classic belongs in everyone's success library!
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One of the foremost copywriters and direct response experts of all times, Joe established precedents, and built the foundation for today's direct response industry - becoming a self made millionaire. He reveals all of his secrets in " The Lazy Man's Way to Riches ", a classic book that belongs in everyone's success library!
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