This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.
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Jan Zimmerman is the president of Sandia Consulting Group, a high technology marketing and media production company. She lives in Albuquerque, New Mexico.Review:
"Many of my students think they know how to design a Web site, but have no idea how to market their presence and the promotion involved. That's where this book is especially good." -- Bob Hughes, Computer/Marketing Teacher, Escondido, California
"This is a great navigation tool for making Web business decisions--full of important tips and straightforward business advice." -- Jane Freese Ross, Owner, Whitehorse Beadwork
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Book Description Maximum Press (FL), 2000. Paperback. Book Condition: New. Bookseller Inventory # SONG1885068492