Corporations around the globe count on Madison Avenue advertising agencies to promote their images and products. These ad agencies, in turn, make a lot of money off those corporations. Small businesses and one-person entrepreneurial operations simply cannot afford the services of large, professional ad agencies to promote their businesses. With the explosion of Internet usage, marketing on the Web is highly attractive to many businesses. Using this resourceful guide, businesses can create and execute a complete online marketing strategy (including a Web site and free software tools) for less than 500 a year. The secrets of making a Madison Avenue-style marketing splash that includes increased sales, improved customer satisfaction, and brand recognition are available to everyone-without breaking the bank.
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Marcia Yudkin is the author of Six Steps to Free Publicity, Persuading on Paper, and Freelance Writing for Magazines and Newspapers. She lives in Boston, Massachusetts.Review:
"Brings practicality, insight, and logic to the world of online marketing." -- Peter Miller, creator & host, Real Estate Center, America Online
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Book Description Maximum Press (FL), 2000. Paperback. Book Condition: New. Bookseller Inventory # DADAX1885068522