Jon Spoelstra, one of the country's best sports marketers, contends there is less risk and more payoffs in creating outrageous marketing.
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Too Much Revenue?
Have you ever known a company to be in trouble because of too much money coming in? Of course not. The best way of beefing up the bottom line is to feed the top line. Jon Spoelstra, one of America's top sports marketers, offers provocative ideas that will help boost both your top and bottom line. Jon's 17 Ground Rules will show you how to
· Think differently about Marketing Outrageously and understand why it's the safest way to go.
· Use Jon's famous "rubber chicken" method to get people going down the slippery slope to sales success.
· Scoop cream off the top that will impact both your top and bottom lines.
· Differentiate yourself from your competitors.
· Use the big question "What's It Going to Take?" to challenge the thinking of those you work with - and to dramatically increase sales.
This book is not just for sales and marketing folks - it's for anyone who influences the course and attitude of your company. Get all your employees on the same page with this book. It will transform their thinking about increasing revenue.
Jon Spoelstra is president of the Professional Sports Division of Mandalay Entertainment, one of Hollywood's leading independent production companies. Generally regarded as a master of sports marketing, Jon has consulted with major sports organizations including baseball, hockey, soccer, and basketball in the United States, Spain, and Japan. He was general manager of the Portland Trail Blazers for eleven years. Later, as president of the New Jersey Nets for three years, he increased that team's revenue by almost 500 percent. Jon has also been an adjunct professor at the University of Portland. Jon was the focus of what was perhaps the strangest trade in sports history. Portland was in need of a guard to fill a hole created by injury. The guard the Blazers wanted was the starting point guard for Indiana Pacers. A deal was struck; the compensation to the Pacers wasn't a player, but one week of Spoelstra's time. During that week, Jon played a key role in the restructuring of the Pacers' front office.
Jon is the author of Ice to the Eskimos (Harper Business, 1997) and Success Is Just One Wish Away (Delstar, 1999). He lives in Portland, Oregon.
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Book Description Bard Press. Hardcover. Book Condition: New. 1885167504. Bookseller Inventory # G-4-122
Book Description Bard Press, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # M1885167504
Book Description Bard Press, 2001. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P111885167504
Book Description Bard Press. Hardcover. Book Condition: New. 1885167504 New Condition. Bookseller Inventory # NEW7.0797448