It's winter. The holidays are over. For those living in areas where it's still snowing, and even where it's just cold or rainy, it's the time of year when magazines, newspapers, radio, and television are tantalizing us with ads of warm beaches, sunshine, relaxation, water sports, and foo-foo drinks with little umbrellas sticking out of them.
Many of us would love to be able to travel to someplace warm, or to a far away place for a new adventure. However, we may not have the time or the resources to do so. Fortunately, Travelers' Tales has just the armchair adventure travel anyone can experience -- the beaches of Thailand, dining on the banks of the Seine, running with the bulls of Pamplona, purchasing a suit in Hong Kong, climbing the Himalayas -- all for only $17.95 (no shots or visa required).
O'Reilly and Travelers' Tales have created a national campaign to help you promote Travelers' Tales titles as the "great getaway -- for cheap". We'll provide you with marketing materials (signage, T-shirts, buttons, postcards, special discount for inventory order, ad slick, and book displays) to create a window or in-store display during the month of May 1997. The store with the best display wins an overstuffed armchair fully equipped with an airline style seat belt.
We'll also provide you with shelftalker coupon books with space on the front for you to stamp your store name and address. The coupon is redeemable for 10% off the purchase of a Travelers' Tales book. Your customer simply tears off the coupon from the shelftalker, completes the information (name and address) on the back, and gives it to the cashier when they're ready to purchase a book. At the end of each month you send us thecoupons used by your customers, and we'll credit your account. We understand that you might be hesitant to send in coupons with the names and addresses of your customers. The reason for retrieving this information is so you can build your customer list, and so we can send a Travelers' Tales newsletter to your customers informing them of new titles available from their local bookstore -- including a reference to your store.
"synopsis" may belong to another edition of this title.
Travelers' Tales is a new kind of travel anthology, marrying the best of the guidebook and travel literature. Thailand is the first book in this series: a wonderful collection of place-specific tales previously scattered far and wide. Veteran travel writers James O'Reilly and Larry Habegger read hundreds of stories to select those that best capture the experience of Thailand. Thailand, one of the most intriguing travel destinations of the nineties, should satisfy just about any traveler's hunger for the exotic, the beautiful, the thrillingly different. A country of contrasts, Thailand is a microcosm of all that is right and wrong with tourism, including the traveler's role as pilgrim, adventurer, and consumer. As the editors write in the Preface: "The world is not our private zoo or theme park; we need to be better prepared before we go, so that we might become honored guests and not vilified intruders." To give readers a taste of this country and its people, the book is organized into five sections: "Essence of Thailand" contains stories that reflect some essential character of the landscape, the people, or the traveler's experience of the country. "Some Things to Do" has accounts of particular places and activities that previous travelers have found worthwhile. "Going Your Own Way" contains experiences that are farther off the tourist track, relayed by an author who interacted more intimately with the local people or was willing to travel farther afield. "In the Shadows" explores the darker side of Thailand; so that visitors might be aware of the complexities beyond the cheerful face presented to tourists. "The Last Word" has one last magical moment, to remind the reader just why Thailand is worth visiting. There is perhaps no better way to prepare for a trip, or to vicariously experience another country, than to listen to those who have gone before; Travelers' Tales Thailand brings the best of those voices together for the first time in "Essence of Thailand"; "Some Things to Do"; "Going Your Own Way"; "In the Shadows"; and "The Last Word." Awarded the "Best Travel Book" gold medal from the Society of American Travel Writers.
"About this title" may belong to another edition of this title.
Book Description Travelers' Tales Inc, 1993. Paperback. Book Condition: New. Bookseller Inventory # P111885211058
Book Description Travelers' Tales Inc. PAPERBACK. Book Condition: New. 1885211058 New Condition. Bookseller Inventory # NEW6.0861954