The New York Times Pocket MBA Series is a 12-volume reference tool ideal for all businesspersons. Each volume, written by professors from top graduate business schools and edited by The New York Times business editors, presents 25 key principals in sales and marketing. 2 CDs.
"synopsis" may belong to another edition of this title.
· Easy-to-follow 25-key format.
· Appeals to wide variety of listeners: small business owners, MBAs, students, executives.
· Written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times.
Kamins is an Associate Professor of Marketing at the Marshall School of Business Administration at the University of Southern California. He has taught at both the undergraduate and graduate levels at USC for over 15 years.
"About this title" may belong to another edition of this title.
Book Description Listen & Live Audio, 2003. Audio CD. Book Condition: New. book. Bookseller Inventory # M188540896X
Book Description Listen & Live Audio, 2003. Compact Disc. Book Condition: Brand New. unabridged edition. 7.50x7.25x0.25 inches. In Stock. Bookseller Inventory # 188540896X