Sales & Marketing: The New York Times Pocket MBA Series

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9781885408969: Sales & Marketing: The New York Times Pocket MBA Series

The New York Times Pocket MBA Series is a 12-volume reference tool ideal for all businesspersons. Each volume, written by professors from top graduate business schools and edited by The New York Times business editors, presents 25 key principals in sales and marketing. 2 CDs.

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From the Publisher:

· Easy-to-follow 25-key format.
· Appeals to wide variety of listeners: small business owners, MBAs, students, executives.
· Written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times.

About the Author:

Kamins is an Associate Professor of Marketing at the Marshall School of Business Administration at the University of Southern California. He has taught at both the undergraduate and graduate levels at USC for over 15 years.

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Michael A., Ph.D. Kamins
Published by Listen & Live Audio (2003)
ISBN 10: 188540896X ISBN 13: 9781885408969
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Michael A., Ph.D. Kamins
Published by Listen & Live Audio (2003)
ISBN 10: 188540896X ISBN 13: 9781885408969
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Book Description Listen & Live Audio, 2003. Compact Disc. Book Condition: Brand New. unabridged edition. 7.50x7.25x0.25 inches. In Stock. Bookseller Inventory # 188540896X

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