Developing Successful Sport Sponsorship Plans (Sport Management Library)

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9781885693259: Developing Successful Sport Sponsorship Plans (Sport Management Library)
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Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high school sports, to college programs, to the professional leagues, everyone seems to want to be involved in sports sponsorship. This is because sponsorship had the potential to deliver advertising messages more effectively than established advertising channels. Through sponsorship packages, sport activities and corporations can create symbiotic relationships that are greater than the sum of the separate entities. This unique book guides the reader through each step of planning, designing, pricing, and implementing successful, winning sport sponsorship packages. Key topics include the background of sponsorship, recent controversies, identifying and investigation potential sponsors, image objectives, sales objectives, hospitality, employee morale, cross-promotion, grassroots community-based sponsorship, agents and agencies, stadium naming, collateral support, pricing, relative value and competitive market strategies. And of course, there's a chapter on how to prepare the perfect cover letter to lead to a winning proposall

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From the Publisher:

In F.I.T.'s latest effort to add dimension to our publications, we now offer Professor Packets to supplement several of our bestselling Sport Management Library textbooks. Each Professor Packet is a collection of PowerPoint slides designed to enhance the classroom experience. They contain questions for discussion; classroom activities; terms to define; photos, tables, and figures from the book; and in some cases, links to related resources or Sport Marketing Quarterly articles. The Professor Packet is available free to professors who adopt the text for use in a high school, undergraduate, or graduate school course, or an employee training seminar. Contact F.I.T. for more details.

About the Author:

David K Stotlar

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David Kent Stotlar
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