Sport Tourism

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Sport Tourism introduces students to the phenomenon of sports tourism--one of the fastest growing niche markets in the $500 billion tourism industry. Students will learn to define sport tourism and to apply fundamental marketing principles to competitive and recreational activities in which sport is the primary or secondary attraction. Sport Tourism covers participatory sport tourism (e.g. ski golf and tennis resorts; whitewater and wilderness trips; sports theme cruises; adventure tours and sport camps) and event-based sport tourism (e.g. the Olympic Games college football the Baseball Hall of Fame or the World Cup).

Sport Tourism guides students through the process of designing implementing and evaluating sport tourism operations by offering extensive industry examples and thought-provoking questions. The book investigates such key topics as feasibility studies niche marketing pricing sponsorships advertising media involvement recruitment of personnel and volunteers and evaluating customer satisfaction during and after participation. Throughout the authors stress the need for careful research and market planning and offer clear strategies and potential challenges to the sport tourism novice.

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From the Publisher:

We are pleased to bring out the first textbook for undergraduate and graduate courses in sport tourism management and marketing. The book can be used in a wide variety of courses and professional training that cover event management, marketing, sport tourism, and recreation management -- there's tremendously valuable information for the academic and the professional. Examination copies are available upon request.

From the Author:

This text provides the reader with foundational knowledge of sport tourism. Numerous sport tours are included as resources to depict different aspects of the sport tourism industry. Since sport tourism is a global occurence, these tours have been selected to illustrate the effects of sport tourism in different corners of the globe. Not only will Sport Tourism add to the limited resources focusing exclusively on sport tourism, but it will also invoke inquiring thought and information for those seeking employment in the field.

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9781935412212: Sport Tourism

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ISBN 10:  1935412213 ISBN 13:  9781935412212
Publisher: Fitness Information Technology, 2011
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Book Description Fitness Information Technology, Inc, U.S., United States, 2002. Paperback. Condition: New. Language: English . Brand New Book. This book introduces students to the phenomenon of sports tourism -- one of the fastest growing niche markets in the tourism industry. Students will learn to define sport tourism and to apply fundamental marketing principles to competitive and recreational activities in which sport is the primary or secondary attraction. The book covers participatory sport tourism (e.g. ski golf and tennis resorts; whitewater and wilderness trips; sports theme cruises; adventure tours and sport camps) and event-based sport tourism (e.g. the Olympic Games college football the Baseball Hall of Fame or the World Cup). The book guides students through the process of designing implementing and evaluating sport tourism operations by offering extensive industry examples and thought-provoking questions. The book investigates such key topics as feasibility studies niche marketing pricing sponsorships advertising media involvement recruitment of personnel and volunteers and evaluating customer satisfaction during and after participation. Throughout the authors stress the need for careful research and market planning and offer clear strategies and potential challenges to the sport tourism novice. Seller Inventory # AAZ9781885693433

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Book Description Fitness Information Technology, Inc, U.S., United States, 2002. Paperback. Condition: New. Language: English. Brand new Book. This book introduces students to the phenomenon of sports tourism -- one of the fastest growing niche markets in the tourism industry. Students will learn to define sport tourism and to apply fundamental marketing principles to competitive and recreational activities in which sport is the primary or secondary attraction. The book covers participatory sport tourism (e.g. ski golf and tennis resorts; whitewater and wilderness trips; sports theme cruises; adventure tours and sport camps) and event-based sport tourism (e.g. the Olympic Games college football the Baseball Hall of Fame or the World Cup). The book guides students through the process of designing implementing and evaluating sport tourism operations by offering extensive industry examples and thought-provoking questions. The book investigates such key topics as feasibility studies niche marketing pricing sponsorships advertising media involvement recruitment of personnel and volunteers and evaluating customer satisfaction during and after participation. Throughout the authors stress the need for careful research and market planning and offer clear strategies and potential challenges to the sport tourism novice. Seller Inventory # AAZ9781885693433

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Book Description Fitness Information Technology, Inc, U.S., 2002. Condition: New. 2002. Paperback. Introducing the phenomenon of sports tourism, this title helps to apply fundamental marketing principles to competitive and recreational activities. Covering participatory sport tourism, and event-based sport tourism, it includes topics as feasibility studies, advertising, media involvement, recruitment, and evaluating customer satisfaction. Num Pages: 280 pages, tables. BIC Classification: WS. Category: (G) General (US: Trade). Dimension: 253 x 179 x 19. Weight in Grams: 652. . . . . . . Seller Inventory # V9781885693433

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