Developing Successful Sport Sponsorships Plans (Sport Management Library128)

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9781885693877: Developing Successful Sport Sponsorships Plans (Sport Management Library128)

In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyses of the latest sponsors and athlete endorsements, as well as a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Sponsorship Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.

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From the Publisher:

In F.I.T.'s latest effort to add dimension to our publications, we now offer Professor Packets to supplement several of our bestselling Sport Management Library textbooks. Each Professor Packet is a collection of PowerPoint slides designed to enhance the classroom experience. They contain questions for discussion; classroom activities; terms to define; photos, tables, and figures from the book; and in some cases, links to related resources or Sport Marketing Quarterly articles. The Professor Packet is available free to professors who adopt the text for use in a high school, undergraduate, or graduate school course, or an employee training seminar. Contact F.I.T. for more details.

From the Back Cover:

Now in its third edition, Developing Successful Sport Sponsorship Plans has become an integral tool for students as well as professionals. In this updated version, internationally renowned sport marketing professor, David Stolar, examines some of the latest and most lucrative sport organizations as he explains how to build a sponsorship plan that is beneficial to both the organization and sponsor. Stolar's decades of comprehensive experience and intimate knowledge of the sport industry is evident as he provides the specific issues to consider, the essential questions to guide your thinking, and the proper exercises to help you develop and implement a valuable sport sponsorship plan.

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David K. Stotlar
Published by Fitness Info Tech (2009)
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David K. Stotlar
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ISBN 10: 1885693877 ISBN 13: 9781885693877
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