Real Estate Advertising That Works!

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9781887145015: Real Estate Advertising That Works!

This classic books shows you step-by-step how to use the powerful selling force of advertising to maximize your real estate sales effectiveness.

Real Estate Advertising That Works! also gives you complete glossaries of both real estate adjectives and advertising, printing and newspaper terms that you can use in your own advertising. Plus, it's loaded with hundreds of examples and idea-starters for headlines, body copy and powerful closing phrases for any listing you have!

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From the Back Cover:

Successful advertising has long been called "salesmanship in print" by those who know it best. Now, Real Estate Advertising That Works! shows you step-by-step how to use this powerful selling force to maximize your real estate sales effectiveness. In eleven, east-to-read chapters you'll learn:

When to use display ads instead of classifieds; How to write eye-stopping classified ads for your listings; How to outshine your competition with dramatic display advertising; How to maximize your advertising with simple brochures and fliers; When to use public relations to get free advertising; Choosing a PR or advertising agency; How to develop and get the most from your advertising budget; Learn what buyers really want--valuable results from a national buyer/seller survey.

Real Estate Advertising That Works! also gives you complete glossaries of both real estate adjectives and advertising, printing and newspaper terms that you can use in your own advertising. Plus, it's loaded with hundreds of examples and idea-starters for headlines, body copy and powerful closing phrases. If you've ever considered using advertising to multiply your sales efforts, Real Estate Advertising That Works! is a must-read for you.

About the Author:

Former Realtor-Associate Linda Lipman has been a writer, editor and public relations specialist for more than 15 years. For the past 10 years she has been involved exclusively in real estate writing and public relations. A former associate editor for Real Estate Today, her by-line has appeared in USA Today, the Los Angeles Times and the Chicago Tribune among other publications.

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Lipman, Linda
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