Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)

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9781887229098: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

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About the Author:

Dr. Lisa Fortini-Campbell is a Professor at Northwestern University's Medill School of Integrated Advertising/Marketing Communications.

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Fortini-Campbell, Lisa A.
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