This groundbreaking IABC Research Foundation report finally addresses the communication and public relations functions of the majority of the world's businesses. Ninety percent of businesses in the U.S. alone are considered to be small, having fewer than 20 employees, yet no studies until now have focused exclusively on the PR practices of small businesses. This information is vital to an understanding of the ways in which entrepreneurs and small business owners think about communication. Do they follow PR rules by the book, or do they adapt and improvise as they go? Does one need to be a trained PR "expert" to communicate successfully? Thinking Big, Staying Small discusses: *The ways in which small organizations think about and practice day-to-day PR. *The point in a business's growth at which communication operations start to take on formality. *Who does the communicating in small business, and how prepared they are to be effective.
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Dixie Shipp Evatt, Ph.D., recently retired as an assistant professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University. She has more than 25 years professional experience in news reporting and public relations. Crispin Ruiz is a senior consultant for Group Solutions, RJW, an Austin-based public involvement firm specializing in strategic communications services for clients in the public and private sector. Jan F. Triplett, Ph.D., is the COO of Business Success Center, the largest private small business development center in Texas. She is the co-developer of several national and international award-winning entrepreneurial and intrapreneurial programs and has been a public relations researcher, analyst, consultant and implementer since 1973.
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Book Description International Association of Business Communicators. Paperback. Book Condition: VERY GOOD. Cover and pages show some wear from reading and storage. May have light creases on the cover and binding. Some pages may contain writing and or highlighting. Bookseller Inventory # 2701200697