Delve into the details of the first, in-depth study of employee communication in small to medium-sized enterprises (SMEs). Discover how these firms apply communication theories and practices and measure the success of their internal communications. Small and medium-sized business owners, communication professionals and researchers will find this study insightful and motivating.
This comprehensive study includes:
- A literature review of employee communication in SMEs.
-Verbatim responses to survey questions from communication professionals working in SMEs.
- Case studies of employee communication excellence in SMEs.
- Recommendations for developing successful communication in small and medium-sized enterprises.
This hallmark study for the IABC Research Foundation was sponsored by the Gevity Institute.
"synopsis" may belong to another edition of this title.
Tamara Gillis, Ed.D., ABC, is associate professor and immediate past chairman of the department of communications at Elizabethtown College in Pennsylvania. She is editor of and a contributing author to The IABC Handbook of Organizational Communication and is co-author of Essentials of Employee Communication.
"About this title" may belong to another edition of this title.
Book Description International Association of Business Communicators, 2008. Perfect Paperback. Book Condition: New. First. Bookseller Inventory # DADAX1888015616
Book Description International Association of Business Communicators, 2008. Perfect Paperback. Book Condition: New. book. Bookseller Inventory # M1888015616