The Human Element: Employee Communication in Small to Medium-sized Businesses

 
9781888015614: The Human Element: Employee Communication in Small to Medium-sized Businesses

Delve into the details of the first, in-depth study of employee communication in small to medium-sized enterprises (SMEs). Discover how these firms apply communication theories and practices and measure the success of their internal communications. Small and medium-sized business owners, communication professionals and researchers will find this study insightful and motivating.

This comprehensive study includes:

- A literature review of employee communication in SMEs.
-Verbatim responses to survey questions from communication professionals working in SMEs.
- Case studies of employee communication excellence in SMEs.
- Recommendations for developing successful communication in small and medium-sized enterprises.

This hallmark study for the IABC Research Foundation was sponsored by the Gevity Institute.

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About the Author:

Tamara Gillis, Ed.D., ABC, is associate professor and immediate past chairman of the department of communications at Elizabethtown College in Pennsylvania. She is editor of and a contributing author to The IABC Handbook of Organizational Communication and is co-author of Essentials of Employee Communication.

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