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Jury Persuasion teaches litigators how to confront jurors' emotions and predispositions effectively from the very start of the trial. Vinson offers a variety of approaches that blend forensic rhetoric with principles derived from psychology and the social sciences. These are designed to put jurors in the frame of mind necessary for acceptance of your arguments.
Jury Persuasion is not a theoretical work, but a practical guide to the mechanics of effective persuasion. The text includes contributions from the country's leading trial lawyers who provide comments, observations, and examples of how the material presented has been successfully employed in cases that have actually gone to trial.
New to this edition is a chapter on the perception process and how what jurors hear is governed by each person's unique characteristics as well as environmental factors; and another chapter on the O.J. Simpson "trial of the century" from the perspective of the insights and techniques provided throughout the book.
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Dr. Donald E. Vinson, Chairman Emeritus of DecisionQuest, Inc. in Torrance, California. Dr. Vinson is an author of or contributor to nine books and more than 40 articles on the role of behavioral and social science research in the litigation arena. Over the last 19 years, he has worked with hundreds of attorneys throughout the country in many high profile cases that have gone to trial.
Dr. David S. Davis, has been involved in hundreds of high risk and complex cases advising lawyers on trial strategy and tactics. Dr. Davis is the Managing Director of DecisionQuest's Boston office as well as the company's National Director of Research.
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Book Description Glasser Legal Works, 1996. Condition: New. book. Seller Inventory # M1888075538