Customer Intimacy : Pick Your Partners, Shape Your Culture, Win Together - Softcover

Wiersema,; Wiersema, Fred

Softcover

ISBN 10: 1888232420 ISBN 13: 9781888232424

Publisher: Knowledge Exchange, 1998

Synopsis

Reveals why the most successful businesses are those that build close win-win relationships with their customers.

About this title

About the Author

Fred Wiersema is a leading authority on business strategy. He is the founder of the Customer Strategy Group and consults to many of the world's leading companies. He is the co-author of the bestselling The Discipline of Market Leaders (new edition published by Profile in July 2003), which has sold over 600,000 copies worldwide.

From Library Journal

Intimacy with customers involves understanding their needs and a commitment to meeting those needs. That, says Wiersema, who has served as an international business consultant, may take various forms: customization of products or services, integration of business operations in mutually advantageous ways, or long-term planning together. Wiersema indicates that achieving customer intimacy takes agility, picking one's partners correctly, and shaping company culture. Savvy listeners may notice some disadvantages to Wiersema's approach, which may narrow a company's customer base to fewer, though larger, accounts. Additionally, getting to know customers well and orienting a company's operations to their requests is an expensive proposition. Ultimately, however, this useful, insightful program, which Wiersema himself narrates, should do well in most business collections.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1996 Reed Business Information, Inc.

Edition details

• Publisher: Knowledge Exchange
• Publication date: 1998
• Language: English
• ISBN 10: 1888232420
• ISBN 13: 9781888232424
• Binding: Paperback
• Number of pages: 221