It's Not Who Won or Lost the Game-: It's How You Sold the Beer

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9781888698008: It's Not Who Won or Lost the Game-: It's How You Sold the Beer

An insightful collection of memories and anecdotes from the 50-year career of TV's longest-running sports broadcaster. From the race to get to events on time to the hard-learned do's and don'ts of television broadcasting, Hall of Fame broadcaster Bob Wolff shares his world with readers in an amusing—and often amazing—glimpse of one of America's most beloved sportscasters.

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From Publishers Weekly:

Wolff began his career as a sports broadcaster on radio in 1939 and moved to television in 1946. But his chief claim to fame is his versatility, for he has covered baseball, football, basketball, hockey, track, boxing and surfing (everything but wrestling, he says). His most memorable contests were Don Larsen's perfect game for the Yankees in the 1956 World Series and the Baltimore Colts' overtime win over the New York Giants in the 1958 NFL championship game, judged by many the best football game ever played. And in 50 years, Wolff has accumulated amusing anecdotes, like his lessons on how to pour beer for a live TV commercial, a skill he mastered using ice-cold brews, only to be handed a hot can on camera with the predictable result. His astoundingly busy schedule kept him jetting around the country between broadcasts, often with only minutes to spare. The book is entertaining but leaves the impression that Wolff doesn't suffer from a surfeit of modesty. Photos not seen by PW.

Copyright 1996 Cahners Business Information, Inc.

From Library Journal:

Two recent electees to the Broadcasters' Wing of the Baseball Hall of Fame tell amusing tales from their careers. The books' intriguing titles and humorous content should appeal to patrons at large public libraries.
Copyright 1996 Reed Business Information, Inc.

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