The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail

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9781889102092: The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail
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Can you motivate a donor to respond to your next mailing with a thousand dollar gift? Absolutely, says Mal Warwick in his book, Raising $1000 Gifts by Mail. Mal is the dean of high dollar direct mail he practically invented it. Mal points to organizations like yours that have, somewhat astoundingly, turned small givers into big ones ... with just the right mailing. Here is one example. Heeding Mal's advice, a regional activist organization sent just 889 letters to selected donors. This small mailing produced income of $59,450. That is impressive. But even better: gifts averaged $2,123! And the cost of the mailing was 14 cents per dollar raised. A second example: An anti-hunger organization sent just over 10,000 high-dollar pieces. The mailing yielded 679 gifts totaling $117,749. And the overall response was a whopping 6.4 percent!

When there is gold underfoot, you can scratch the surface and content yourself with $25 and $50 nuggets. Or, using Mal's strategies, you can drill down and mine that rich vein of $1000, $2000, even $5000 donors by mail.

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About the Author:

Consultant, author, and public speaker Mal Warwick has taught fundraising on six continents to nonprofit executives from more than 100 countries.

He is the founder and chairman of Mal Warwick & Associates, Inc. (Berkeley, Calif.), a fundraising and marketing agency that has served nonprofit organizations since 1979.

Among the hundreds of organizations Warwick and his colleagues have served over the years are many of the nation’s largest and most distinguished charities as well as six Democratic Presidential candidates and scores of small, local, and regional organizations. Collectively, Warwick and his associates are responsible for raising at least half a billion dollars.

This is Warwick's 17th book. His previous works include the standard texts, Revolution in the Mailbox and How to Write Successful Fundraising Letters, both of which are classics in the field.

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